Our vision, values and mission

Our vision

Why we exist, our purpose, our cause

We believe in a better way of living. One that is more sustainable, better for the environment and excludes, as far is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.  

Our values

How we work and behave

  • Friendly
    • We spread joy through conversations
  • Respect
    • We support others rather than judge them
  • Kind
    • We care about other people, animals and the planet
  • Helpful
    • We ask for help when we need it and give it when we are asked
  • One big family
    • We treat our colleagues like our family
  • Community minded
    • We help to make our local communities a better place to work, shop and live

Our mission

What we do

Our community based stores are a convenient one-stop-shop for vegan groceries. Our staff are one big family that work together to create joyful shopping experiences for our customers by sharing their passion for food, cooking, the environment and the vegan lifestyle.